Wind energy gains public support

...and Haminan Oy gains positive awareness

Sustainable energy and wind energy, in particular, is high on the agenda for many countries. Finland’s Haminan Energia Oy is an electricity distributor who is investing heavily in wind power.

The challenge
Wind farms are an important source of energy. How do you raise public awareness and increase public support?

The Solution
Develop the brand and strategically position Haminan Energia in a way that raises a real positive awareness for wind energy as a product and for Haminan Energia as the provider. 

Implementation
Print, outdoor and online advertising, web site material and a radio campaign.

Performance
Haminan Energy have gained a lot of public interest and support.