What a great gift idea

The Thomas Cook Travel Box

The gift market is booming and neatly designed “Gift Boxes” are a real winner. Research also highlighted “Gift Boxes are becoming an important product in the travel market.”

Challenge
So, how does Thomas Cook respond to the growing “Gift Box” market? This was the challenge facing Nexxus Belgium - Dallas.

Solution
The agency recommended to Thomas Cook they should create their own range of Thomas Cook branded Travel Boxes. A range of 21 different Travel Boxes, divided by theme and price range. A perfect gift for family and friends.

Implementation
POS, on and off line advertising

Performance
Awaiting post campaign analysis