VW Digital Campaign 
Nexxus Italy - Caleidos Teenagency
VW Digital Campaign Nexxus Italy - Caleidos Teenagency

VW Up! Italian launch

On and off line "Buzz" is the "trigger"

The challenge
Trigger on line and off line buzz around Volkswagen’s first city car launch campaign. Drive people to main retailers in Milan area during the launch week end.

The solution
VW as the “city browser”: the first car with built-in user generated maps.

Implemention
Free wi-fi hot spots where people can discover the closest points of interest and the routes to the retailers. Here visitors can download Up! City Browser, an augmented reality iPhone app.

Performance
No official figures available.