The colour of money

The colour of money

Career development video encourages chemistry graduates to consider the coatings industry

Challenge
With the latter objective in mind, we were tasked with creating a short video aimed at attracting British and European chemistry graduates into the coatings industry.

Solution
What makes the video particularly impressive is no dedicated footage was shot for the purposes of this video. Instead it’s been created completely from stock footage, which was carefully selected to deliver the script and overarching communications message for graduates to consider a career in colour.