KappAhl - Footfall is in fashion

Nexxus Finland Brandit relaunch Kappahl's flagship store

KappAhl is a leading Scandinavian fashion brand with over 380 stores in 5 European countries. KappAhl is expanding rapidly.

KappAhl manage everything, from design to production, transport to warehousing and even in-store. Many of Kappahl’s marketing activities are local, requiring local knowledge and a good understanding of local market nuances.

Kappahl has been a Nexxus Finland - Brandit client for over 10 years.

Challenge
Revitalisation of their stores is an integral part of Kappahl’s brand strategy. It enables them to maintain a contemporary look and feel. For Nexxus Finland - Brandit the challenge was to find cost effective ways to relaunch the stores, achieve a high level of impact and awareness and increase footfall.

Solution
The relaunch of Helsinki City store was based on creating strong visibility and presence in the city centre.


Implementation
The Nexxus Finland - Brandit campaign used a mix of online advertising, digital outdoor, hand-outs with coupons, branded cars and a joint promotion with ELLE magazine.

Performance
A dramatic increase footfall.