Hertz Europe Loyalty Campaign
Nexxus Portugal - Chama
Hertz Europe Loyalty Campaign Nexxus Portugal - Chama

Hertz increases car rentals across Portugal

Loyalty card drives Hertz Marketing Campaign

Hertz is a global brand with strong brand recognition and high levels of customer satisfaction both in the leisure and business markets.

Challenge
Hertz has various locations in Portugal. Business across these locations was not consistent. The chalenge for Nexxus Portugal - Chama? Increase business car rentals by attracting new clients to Hertz stations.


Solution
Nexxus Portugal - Chama created the Hertz Neighbour Card. The Hertz Neighbour Card was designed developed and sent to all prospects and clients. With this card clients got a range of unique Hertz benefits when renting at their local Hertz station. For example rewards included; free upgrades, special rates and extra days free

Implementation
B2B press and print campaign directed to potential clients having their business offices in the same Hertz station area.

Performance
Overall increase in traffic to all Hertz rental stations, increases in business traffic to all Hertz rental stations, an expanded client database used for other campaigns.