Celebrating World Water Day with FCC Aqualia

an integrated campaign from Varenga

Challenge:
FCC Aqualia launched the thirteenth edition of the International Children’s Drawing Contest for celebrating the World Water Day. The aim of this was to educate and encourage children to use water responsibly and give more visibility to the commitment of FCC Aqualia to the environment and society.

Solution:
Varenga designed an integrated campaign based on the concept: “Llena tu mundo de vida” (Bring life to your world). The Drawing Contest took place through the website www.llenatumundodevida.es where the kids created their own drawing based on artworks created especially for this project.

In addition, we support the FCC Aqualia press office and manage the official Twitter account of the Drawing Contest.

Results:
More than 10,000 children created their drawing through the Contest competition, representing a 70% growth over last year.

23 July 2015