Aqualia’s global strategy benefits from local marketing

Aqualia is a multinational water management company, part of the Group FCC. It was elected “Best Water Management Company in the World” by the magazine Global Water Intelligence. Aqualia provides integrated water services in more than 17 countries.

Nexxus Spain - Varenga have been entrusted with the development of Aqualia’s brand and marketing development activities for more than 10 years. This has included, the complete development of the marketing communications programme of the company. In fact, Nexxus Spain – Varenga pioneered a unique approach for this sector by developing a strategy based on the end user as the most important factor.

Aqualia’s brand development drew on; consultancy including marketing communications strategy, advertising and media relations, internal communications, direct marketing, digital marketing including social media, presence at events and exhibitions.

 

30 April 2012