A ‘super’ campaign for Eaton

A leading technology solutions provider in the energy sector

Eaton is a world leading technology company in the UPS market.

The challenge
In a world where the price of energy is at a premium communicate that Eaton UPS technology plays a vital role in providing environmentally the optimum management of this valuable resource. Also communicate delivering environmentally friendly solutions are key to Eaton’s success.

Solution
The ‘Green UPS Power’ campaign communicates the hard facts about Eaton’s advanced UPS technology with impact and style using ‘superman’ as a spokesman.

Implementation
Key campaign elements were communicated at trade fairs, through trade magazines, direct mailings, the campaign web site and internal marketing.

Performance
Post campaign analysis currently being compiled.