Methodology

It's simple - improve, optimise, transform

Improve

We work to understand your multi market campaign delivery objectives and improve the efficiency and effectiveness of your marketing communications across all channels and in all markets.

Benefits:

  • A dedicated, agile team of European marketing specialists working on your account.
  • Introduction to new technology and digital channels that deliver measurable ROI.
  • Instant improvements in your cross border campaign performance.
  • Continuous campaign benchmarking against key performance indicators and best in business.
  • Campaign analysis and reporting on the effectiveness of our recommendations.

Optimise

We work to identify opportunities to optimise your multi market campaign performance across all channels and in all European markets.

Benefits:

  • A strategic approach that will optimise the value of your brand’s cross border marketing communications.
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  • Local market research to identify the best channels for your marketing objectives.
  • A definition of the KPI’s that will lead to measurable local market campaign performance.
  • Recommendations on strategy, creative, market management and delivery
  • Optimisation of technology tools to help visibility, control and improve delivery in all markets.
  • Market Management for the ‘roll out’ of your multi market campaigns.
  • Campaign analysis and reporting on the effectiveness of our recommendations.

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Transform

A deeper level of analysis and strategic consultancy that reviews and reveals opportunities for the complete transformation of your marketing communications campaign.

Benefits:

  • Analysis on how your organisation currently develops and implements multi market campaigns.
  • Optimisation of savings and efficiencies between countries and regions, suppliers, costs and timelines.
  • Benchmarking against key objectives and best in business.
  • Recommendions on strategy, creative, market management and delivery.
  • Optional – Stakeholder ‘work-shops’ to help define ‘best fit’ and ‘buy in’ solutions.
  • Review of your marcoms technology platforms to establish ‘best fit’ for your organisation going forward.
  • Management for the ‘roll out’ including country buy-in, change management and supplier negotiation.
  • Analysis and reporting on the effectiveness of our recommendations.